Joe Federl
I am co-founder of Upper Echelon Products. I have always had a passion for entrepreneurship starting from the age of just 11 years old when I started my 1st business, a lawnmowing business called Joe's Mows 🙂.
In high school, I started my own car detailing business which grew to one of the largest in the Boston area. My entrepreneurial journey went to the next level when I met Travis my junior year of college at the University of South Carolina and then Valera a couple years later, where we scaled our search engine optimization company.
Using our experience from our SEO business, we transitioned to selling products on Amazon beginning in 2015 where we had explosive growth and became one of the top amazon sellers in the US.
I am also an avid race car driver and have been racing professionally for the past 3 years!